Curious about the hottest video trends set to dominate 2024? Keep reading to learn about 4 trends that are pushing the envelope this year when it comes to video content.
First up, just like in virtually every other industry, AI generated content is making waves, transforming the production process. AI augments and creates efficiencies for your video team: it can be leveraged to help craft scripts, generate visuals, and even assist in the editing process. Caveat: you want to make sure that anything AI generated fits with your brand, and brand voice.
Second, interactive Videos are on the rise! Viewers crave engagement, and interactive content lets them be part of the story. From clickable hotspots to choose-your-own-adventure narratives, these videos turn passive viewers into active participants.
Next, we're definitely seeing demand for more and more Vertical Videos. As mobile usage skyrockets, the vertical format provides an immersive experience tailored to smartphones. If your users mostly engage with your content on mobile devices, this is definitely something to consider.
Lastly, get ready for the rise of short-form Episodic Content. As our attention spans get increasingly smaller, think about making your content snack size, as opposed to entree sized. You really only have a second or two to engage cold traffic, so make those openings count!
At Tree Swing Video, we are committed to keeping up with the latest technology and trends. Reach out to learn how your business can benefit from cutting edge video content today!